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Press Releases

Digital Web Books with DRM and Editable Image fields - June 2004

 

Please click here to download this press release in Word format.


Digital Web Books with DRM and Editable Image fields

_______________________________

All-in-one DRM and e-commerce solution for electronic publications, and

Software that makes software (without programming)

Sydney, Australia - June 2004 DNAml PTY LIMITED (DNAml) - DNAml continues to lead innovation in the field of electronic publishing with the release of Digital Rights Management (DRM) and Editable Image field features for Digital Web Books.

Digital Rights Management (DRM)

A long-standing problem of publishing in electronic format has been the inability to raise revenue from content distribution. The new DRM feature for Digital Web Books (DWBs) provides a unique and compelling solution to this problem by integrating lock-down and electronic payment capability within the DNL Reader (description below).

Publishers using the DWB format may now elicit payment for content viewing at their discretion, allowing users to preview a set amount of content prior to being prompted to submit their credit card details.

Restrictions determined by the publisher may be based upon limiting the number of pages a user may view or the number of Editable image fields a user may interact with. These restrictions relate to different applications of the DWB format. For example, restricting the number of pages a user may view may be applied to eBook publishing, whereas, restrictions relating to Editable image fields may be best suited to the publishing of digital photo albums and scrapbooks.

Users only need enter the relevant details and wait for their transaction to complete. Once their payment is approved the DWB is unlocked and may be viewed by the user in its entirety. The unlocked DWB may only be viewed on the machine upon which it was unlocked and if passed on will require payment from successive users.

The purchase process is similar to traditional browser-based shopping carts and uses 128 bit encryption with SSL for security.

The DRM solution for DWBs is seamlessly incorporated within a fully integrated ecommerce system. Publishers are not required to have a bank-approved merchant facility.

Publishers are relieved of the burden of running such a system and simply need to concentrate on distributing their publications. The platform comprises multi-currency credit card acceptance and real-time sales tracking, together with a web-based administration tool and affiliate program.

The partnership between DNAml and DRM, sees the marriage of a leading-edge electronic publishing solution with proven security technology. The combination of DRM with an internal payment gateway is a world first for stand-alone documents. For further details please refer to the following link:

www.dnaml.com/drm


Cont’d:

Editable image fields

The new Editable image field feature allows publishers to create DWBs with image fields that can be used by recipients of the documents. Upon receiving a DWB, a user can click on a button and enter an image of their choice into the relevant field. They can then opt to leave the field open for further editing or lock it. Once the field is locked it can no longer be edited. Changes may also be saved, allowing the user to return to the document from time to time to make other changes.

Remarkably, users can also carry out a variety of editing functions within the image fields. These may be broadly categorised as “fit”, “zoom”, “optimise” and “lock” functions. There are 16 functions in total and these are activated using the right-mouse button. This new feature brings a range of simple yet powerful functions to the editing of documents which would normally be associated with full software packages.

A powerful combination

The DRM and Editable Image field features combined, create a powerful tool set that can enable graphic designers to generate revenue. Previously it has been difficult for designers to ensure that their creative work is protected and paid for when published electronically.

With these new features designers can, as a for instance, create digital photo albums for sale over the internet. This is made possible without the requirement for any programming skills and is akin to creating software.

DNAml believes that this advance in technology will assist it in its aim to make the DWB format the publishing standard for the digital photography market.

New interface

In addition to the DRM and Editable image field features, the new version of DeskTopAuthor (DTA) has a new user interface. This incorporates a ruler, gridlines and moveable toolbar and image browser.

What are Digital Web Books?

The inexpensive and easy-to-use DeskTop Author package produces documents of small file size that may be easily emailed, viewed within a browser, made downloadable from a website or distributed on CD (or floppy disk).

Digital Web Books are packaged either as .EXE files, that can be viewed on PCs (Windows 98-XP) without a reader, or as .DNL files, that require the installation of a small reader.

The DNL Reader may either be installed using a stand-alone download or via a browser. With the latter the installation process is simplified as the browser detects whether the machine has the Reader and if not, prompts the user to install (the stand-alone installation file may be downloaded from the following link – www.digitalwebbooks.com/reader).

Users viewing DWBs, navigate between pages rather like a physical book, using a simple point and click method. Index links enable quick access to others pages within the documents, while links to email and to websites, encourage further viewer interactivity.

Examples of DWBs may be downloaded from the following link – www.desktopauthor.com/samples

How easy is it to create Digital Web Books?

Zero programming experience is assumed and authors with little PC experience and can get started quickly with in-built templates and buttons. Fast production of professional looking documents is assisted by intuitive editing tools within the software. In addition to extensive help resources within the package, users can further rely on technical support via email.

Cont’d:

The following tutorials may be downloaded in DWB format from www.desktopauthor.com:

  • Introduction to DeskTop Author
  • Creating a Test with DeskTop Author
  • Using Editable Text
  • Using Transparency

Any type of document can be created to suit requirements – photo albums, eBooks, eBrochures, presentations, corporate profiles, manuals and more….

Product price and availability

DeskTop Author 4 is available from the DNAml website and costs approximately USD115.00 / Australian$195.00 per single machine license. For more information or to download a trial version of DeskTop Author, please visit www.desktopauthor.com.

Recommended system requirements for DeskTop Author include: Windows 98/2000/ME/XP, 32 MB RAM, Pentium class processor, and 4 MB free hard drive space.

About DNAml

In operation since 1999 and based in Fox Studios Sydney, Australia, DNAml Pty Limited, continues to lead innovation in the field of electronic publishing with its flagship DeskTop Author package based on the Digital Web Book format. Building on exponential growth in its customer base and widespread acceptance of the 3D page-turning document format in 2003, DNAml is releasing the next generation of the software that incorporates major new features together with improved performance. For further information please visit www.desktopauthor.com or contact:

Contact for Media

Richard Springhall

Fox Studios Australia

Moore Park,

NSW 1363

info@dnaml.com

Tel: +61 2 8353 3680

Fax: +61 2 8353 3683

 
Copyright DNAML 2009 2010. All Rights reserved.