Press Releases

DNAml fastest tech company in NSW - May 2003

Please click here to download this press release in Word format.

Click here to go back.

DNAml fastest tech company in NSW

Turning the page to a new chapter

Sydney, Australia – 15 May 2003 – DNAml PTY LIMITED (DNAml) – DNAml has received 1st place in NSW under the Deloitte Technology Fast 50 awards.

The Deloitte Technology Fast 50 is part of a global program which ranks over 1250 companies around the world covering all related industry sectors - software, internet, computers & peripherals, life sciences, communications, semiconductors, components & electronics.

The Deloitte Technology Fast 50 ranks the fifty fastest growing technology companies in Australia, public or private, based on percentage revenue growth over three years (2000 to 2002).

Over this period, DNAmls’ revenue grew by an astonishing 517%.

Ian Thatcher, Leader of the Deloitte Technology Fast 50 program said, “To make the Deloitte Technology Fast 50, companies must have had tremendous revenue growth between 2000 and 2002, a period when many companies were struggling to achieve single digit growth. We at Deloitte Touche Tohmatsu applaud DNAml for their success and for having the long-term vision to develop technologies that change the way we work and play.”

This major achievement is particularly significant, given that DNAml has had minimal capital investment since its inception over three years ago; a little over $300,000 has been raised to date from a selected handful of friendly private investors.

The first investor was business man Michael Ball, who bought his first tranch of shares four years ago. “I was attracted by the clear vision and strategy of DNAml and by the hard work and determination of the management team. They are lateral thinkers, capable of sticking to and delivering a clear vision and working in an environment of controlled costs and minimum fuss. As a result of this, the company has reached profitability early and has no significant debt”, said Michael Ball.

DNAml develops electronic publishing software and its’ flagship authoring package, DeskTop Author, produces electronic publications called Digital Web Books that are small in file size and turn pages like a physical book.

The aesthetic of the ePublications belies the power of the technology behind the page turn. Progressive versions of the software have seen rapid development in the tools and functionality the software offers its users, however, the strict doctrine of “zero programming knowledge required” for its use has been faithfully adhered to.

DNAml attributes its strong growth to the broad market appeal of its software, its customer service and its team based at Fox Studios in Sydney.

Ease of use has been the main driver behind DeskTop Authors’ adoption in the “new user” market, with applications of the software ranging widely from home publishing to digital photo album creation.

A surge in demand for cost effective alternatives to printed marketing material, has been instrumental in the rapid acceptance of the Digital Web Book format in the electronic brochure market. Early adopters in this market include the travel, real estate and automotive industries. Customers in these sectors and other corporate users are now realising cost savings derived from using the software and the benefit of the immediacy of communication through electronic distribution.

Adam Schmidt, CEO of DNAml said, “I can see the day nearing when eBrochures are going to seriously challenge the print format, as the cost savings are substantial and make for a very compelling business case.”

DNAml is not content to rest on its laurels and is on the verge of releasing its next generation of products to cater for end users across a variety of further fields.

About DNAml

In operation since 1999 and based in Fox Studios, Sydney, Australia, DNAml Pty Limited, continues to lead innovation in the field of electronic publishing with its flagship DeskTop Author package based on the Digital Web Book format. Building on exponential growth in its customer base and widespread acceptance of the 3D page-turning document format in 2002, DNAml is releasing the next generation of the software that incorporates major new features together with improved performance. For further information please visit www.desktopauthor.com or contact:

Contact for Media

Richard Springhall

Fox Studios Australia
Moore Park, NSW 1363

info@dnaml.com

Tel: +61 2 8353 3680
Fax: +61 2 8353 3683